Challenge

Launching a new fish sauce in a sea of fish sauces. Fish sauce is for Vietnamese as olive oil for mediterraneans, the essence of their cuisine.

Idea

​So we promised ourselves no cooking shots, no smiley eating scenes and no slow-mo pouring shots. Instead we focussed on the perfection of the product and the millennial Moms it’s aimed at. “Make it Perfect”.

Platform

A true 360 project, from brand identity, bottle labels and POS to web and social to TV and outdoor!