VieVie is a mobile platform that lets app users with health worries get real advice from real doctors in a matter of minutes. However, VieVie was flying under the radar and needed a visibility boost to help more people get their health concerns under control.

The insight

Google is becoming the go-to destination for anyone with a health worry, slowly replacing hospitals and clinics. With Vietnam suffering from a severe shortage of doctors, it’s all the more common practice to pick up the phone and look for answers. But on Google, not everything is as it seems. A search for the symptoms of a light cough can return a result of cancer. A small rash becomes Malaria. Google doesn’t just exaggerate your illnesses but also feeds your anxiety and makes any health situation even more dramatic.