Jollibee – Chicken Joy
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The brief.
- Client: JOLLIBEE VIETNAM
- Project: JOLLIBEE CHICKEN JOY
- Date: 2018
Think out an idea that can reinforce Chicken Joy as the most crispilicous fried chicken.
The insight
Most Fried Chicken looks crispy, but we’ll only know it’s the right kind of crispy by the sound it makes when we pinch the skin
The idea
THE ULTIMATE CRISPYRIENCE ( Crispy Experience)
It’s a satisfying feeling that happens in you when you eat the Crispylicious ChickenJoy, which awakes all your senses.
Key Visual
Key visual is showing the whole family enjoying the Crispylicious Chicken Joy with all the senses.
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