SAIGON GOLD KV
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The insight.
Status is important in Vietnam society. As a new elite class is rising, they want to be a part of those who stand above the crowd and possess something limited.
BRAND ROLE: Saigon Gold is a statement of accomplishment for people who choose it.
Solution.
EXQUISITELY BREWED
Beautifully merging innovation and tradition, the TVC became a proud symbol of out nation.
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